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Focus on AWS: Hyperscaler marketplaces: a fast-growing model for software procurement

This Omdia research report discusses how enterprises are increasing their use of committed cloud spend to purchase software through AWS Marketplace.

Despite the benefits offered by marketplaces, customer adoption can vary significantly. The prevalence of common myths surrounding hyperscaler marketplaces can fuel resistance. Typical concerns include fears about higher costs of marketplace purchases, perceptions of higher complexity, and worries about an over-dependence on a small number of hyperscalers in procurement models.

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